← SHOW for Platforms

Certification scheme · SHOW v2.1 · November 2026

SHOW Audit Criteria

Certification scheme for SHOW for Platforms — the SHOW v2.1 Platform Addendum

Published: November 2026
Scheme owner: r8rly.org, governing body for the SHOW Standard
Applies to: independent certification bodies auditing platforms against SHOW for Platforms, and platforms seeking SHOW Certified™
Licence: CC BY-SA 4.0

Download PDFRead the full addendum

Contents

  1. Purpose
  2. Scope
  3. Normative references
  4. Terms and definitions
  5. Roles
  6. Certification scheme
  7. Requirements for certification bodies
  8. Sampling, test accounts and assessor calibration
  9. Audit domains and requirements
  10. Nonconformities and certification decisions
  11. Audit reports, right of reply, regulators and the public register
  12. Use of the SHOW Certified™ mark
  13. Changes to these criteria

1. Purpose

1.1 These criteria set out how an independent certification body audits a platform against SHOW for Platforms (the SHOW v2.1 Platform Addendum, "the addendum") and decides whether the platform may claim SHOW Certified™.

1.2 They are published in full so that every certification body tests the same way, every platform knows what it will be tested against, and parents, regulators and the public can see what certification means.

1.3 SHOW Certified™ means that, at the time of the audit and within the certified scope, an independent certification body found that the platform's SHOW labels, flags, ceilings and youth account defaults worked as the addendum requires, to the thresholds in these criteria. It does not mean that content on the platform is "safe". SHOW tells parents and platforms what is in content so that each family can decide.


2. Scope

2.1 Services covered. These criteria apply to any platform within the scope of the addendum: social media, video-sharing, livestreaming, messaging-with-feeds and any platform that serves user-generated content to minors.

2.2 Phased scope. Certification is granted by phase, matching addendum Part 1.7:

Phase In scope Domains audited (Section 9)
Phase 1 (core) Public content surfaces, new uploads, youth accounts, ads, flags (addendum Part 2) and youth account defaults (addendum Part 3) 1, 2, 3, 4, 5, 6, 7, 8, 10
Phase 2 Comments, and back-rating existing content Phase 1 domains plus 9A and 9B
Phase 3 Livestreams Phase 1 and Phase 2 domains plus 9C

A platform is certified to Phase 1, to Phases 1–2, or to Phases 1–3. Phase 2 cannot be certified without Phase 1, and Phase 3 cannot be certified without Phases 1 and 2.

2.3 Out of scope. Private one-to-one and ephemeral messaging is out of scope and is not audited. The Part 3 youth account settings that govern direct messages (AC-5.1, AC-5.2) are audited as account settings only; message content is never audited. Where a link received through messaging opens content on a platform content surface, the content shown on that surface is in scope (see AC-3.3); the message itself is not.

2.4 Learning Dividend. The Learning Dividend (addendum Part 4) is a separate, optional module. It is not a condition of SHOW Certified™. Domain 11 applies only to a platform that has opted in, and its findings are reported separately and do not affect the certification decision.

2.5 What these criteria do not assess.


3. Normative references

The following documents are indispensable to these criteria. Where a reference is undated, the edition current at the start of the audit applies.

Informative references:


4. Terms and definitions

4.1 SHOW value — the four-axis rating defined in SHOW v2.1: Spice (S, 0–6), Heat (H, 0–5), OMG (O, 0–5) and WTF (W, 0–10), together with the metadata in addendum Part 1.1.

4.2 WTF band — one of the five SHOW v2.1 WTF bands: 0–2 Vanilla, 3–4 Edgy, 5–6 Wild, 7–8 Unhinged, 9–10 Off the Rails.

4.3 In-scope item — any post, video, reel, story, image, ad, comment (Phase 2) or livestream (Phase 3) that the platform serves on a surface within the certified scope.

4.4 Surface — any route by which the platform serves an item to an account, including the feed, search, recommendations, "up next" and autoplay, notifications, profile and hashtag pages, shared links and embeds opened on the platform, ads, and (by phase) comments and livestreams.

4.5 Served — displayed, played or auto-played to an account, including as a thumbnail, preview or snippet that shows the item's content.

4.6 Youth account — an account the platform treats as belonging to a person under 18.

4.7 Age band — one of the four bands in addendum Part 1.5: Under 10, 10–12, 13–15, 16–17.

4.8 Default ceiling — the suggested starting ceiling for an age band, as set out in addendum Part 1.5:

Age Starting ceiling
Under 10 S0 · H1 · O1 · W2
10–12 S0 · H2 · O1 · W2
13–15 S1 · H3 · O2 · W4
16–17 S1 · H4 · O2 · W4

For 16–17, a parent may raise Spice to 2, OMG to 3 or WTF to 6.

4.9 Ceiling — the SHOW ceiling applying to a youth account at a given time: the default ceiling, or the ceiling the parent or guardian has set.

4.10 Above the ceiling — an item whose SHOW value exceeds the ceiling on any axis.

4.11 Parent — the parent or guardian linked to a youth account through the platform's family controls.

4.12 Reference rating — the SHOW value for an item established by the certification body's assessors under Section 8.4. The reference rating is the benchmark against which the platform's label is measured.

4.13 Assessor — a person trained and calibrated by the certification body to rate content against SHOW v2.1 (Section 8.4).

4.14 Exact agreement — for S, H and O, the platform label and reference rating are the same level. For W, they fall in the same WTF band.

4.15 Under-rating / over-rating — the platform label is lower / higher than the reference rating on an axis. For W, measured in WTF bands.

4.16 Ceiling-crossing under-rating — an item whose platform label is within a given default ceiling but whose reference rating is above that ceiling.

4.17 Flag — one of the yes/no tags in addendum Part 2: self-harm-ed, dangerous-challenge, bullying, gambling, scam.

4.18 Test account — an account created and operated by the certification body for testing. No real child takes part in any test.

4.19 Probe item — an item with a known reference rating or known flag status, placed or identified by the certification body to test serving behaviour.

4.20 Seeded item — a probe item uploaded by the certification body under the safeguards in Section 8.3.

4.21 Leakage — serving to a youth account an item that is above that account's ceiling, or that carries a flag gated for that account.

4.22 Rollout content — in-scope content that falls within a phase the platform has not yet completed (for example, existing content not yet back-rated before Phase 2 is complete).

4.23 Audit window — the period of platform operation from which audit evidence is drawn: the 90 days before the start of Stage 2 for an initial or recertification audit, and the period since the previous audit (not less than 90 days) for a surveillance audit.

4.24 Certification cycle — the three-year period of validity of a certification.

4.25 Relevant regulator — the regulator or regulators with online-safety responsibility for the jurisdictions in the certified scope, as named in the certification agreement.

4.26 Nonconformity — failure to meet a requirement of these criteria. Graded under Section 10.

Unless stated otherwise, "must" denotes a requirement, "should" a recommendation and "may" a permission.


5. Roles

5.1 r8rly.org is the governing body for the SHOW Standard and the owner of this certification scheme. It publishes the SHOW Standard, the addendum, these audit criteria and the jurisdiction table; licenses use of the SHOW Certified™ mark to independent certification bodies; and keeps a public register of certification status built from certification bodies' notices. r8rly.org does not audit platforms and makes no certification decision.

5.2 Independent certification bodies take platforms on as clients, run audits at their own cost and risk, carry their own liability and insurance, hold or seek their own accreditation, and make the certification decision.

5.3 Platforms apply to a certification body, provide access and evidence under the certification agreement, and pay the certification body for the audit.

5.4 r8rly.com has no role in any audit or certification decision, receives no audit report, platform data or confidential audit information, does not publish ratings of certified platforms or of platforms being audited, and does not use SHOW Certified™ status, or any platform's certification, in its own marketing or sales, as set out in the Separation Charter.

5.5 Relevant regulators receive the final audit report under Section 11.


6. Certification scheme

6.1 Application

6.1.1 A platform applies to a certification body of its choice that holds a licence from r8rly.org to use the SHOW Certified™ mark.

6.1.2 The application must include a scope statement setting out:

a) the service(s), apps and client types (web, iOS, Android, smart TV, other) to be certified;
b) the jurisdictions in which the service is offered and, for each, the age bands for which youth accounts are offered;
c) the phase(s) for which certification is sought, with the date each phase was completed;
d) every surface through which in-scope items are served;
e) the rating architecture: creator rating, platform classifier, human review, and the logic that applies the highest credible rating;
f) the label mapping published to r8rly.org under addendum Part 1.6, if any, with its publication date;
g) the family controls through which ceilings are set, and any limit the platform places on the ceilings a parent may set;
h) the platform's band-transition rule for a youth account moving into an older age band;
i) the approximate volume of in-scope items, by content type and jurisdiction, for the audit window;
j) whether the platform has opted in to the Learning Dividend.

6.1.3 A phase may be certified only once the platform has completed it. Content in the scope of a later phase is treated as rollout content (Domain 8).

6.2 Certification agreement

Before the audit begins, the certification body and the platform sign an agreement covering, at minimum: scope; data access (including access to production systems, logs and sampling frames); confidentiality; the data-processing agreement (Section 7.6); the operation of undisclosed test accounts (Section 8.2); the platform's right of reply; delivery of the final report to the relevant regulator; notice of certification status to r8rly.org for the public register; the platform's consent to publication of its status on that register; the rules of use of the mark (Section 12); and a liability cap. Certification is not an admission of liability, and audit findings are given under the agreed audit terms.

6.3 Initial audit

6.3.1 Stage 1 — readiness review. The certification body reviews the scope statement, documentation, mapping, rating architecture, family controls and records, confirms the scope and phase, and identifies any issue that would prevent Stage 2. Stage 1 findings are reported to the platform. Stage 2 must begin no later than 90 days after Stage 1, or Stage 1 is repeated.

6.3.2 Stage 2 — technical audit. The certification body tests every applicable requirement in Section 9 using the evidence, sampling and test methods specified there and in Section 8. Stage 2 includes:

a) extraction and verification of sampling frames;
b) blind re-rating of the label-accuracy sample;
c) seeded and field flag testing;
d) live test-account testing across age bands, ceilings, jurisdictions and client types;
e) inspection of youth account defaults and family controls;
f) ad testing;
g) review of records, complaints handling and change control.

6.4 Certification decision

6.4.1 The certification decision is made by a person or committee within the certification body who took no part in the audit, applying the decision rules in Section 10.4.

6.4.2 r8rly.org takes no part in the decision. A platform's appeal against a decision is heard by the certification body under its own appeals process.

6.5 Surveillance

6.5.1 A surveillance audit is carried out within 12 months of the initial certification decision and within 12 months of each surveillance audit after that, so that there are two surveillance audits in each three-year cycle.

6.5.2 Each surveillance audit covers, at minimum, Domains 2, 3, 4 and 5 in full at surveillance sample sizes (Annex B), plus every other requirement where a nonconformity was raised at the previous audit or where a change has been notified under AC-10.4. Every requirement in Section 9 must be tested at least once in each certification cycle.

6.5.3 In addition, the certification body conducts at least one unannounced gate-integrity check (a subset of Domain 3 using undisclosed test accounts) between each pair of scheduled audits.

6.6 Recertification

A recertification audit, equivalent in scope to Stage 2 of the initial audit, is completed and decided before the end of the certification cycle. If it is not decided before expiry, the certification lapses and the platform is not certified until a decision is made.

6.7 Scope extension

A platform certified to an earlier phase may apply to extend to a later phase. The extension audit covers the new phase's domains in full and Domains 2 and 3 at surveillance sample sizes. The extension does not change the date of the certification cycle.

6.8 Special audits

The certification body may carry out a special audit, at short notice, where it has credible information that the platform no longer meets these criteria, including from complaints, regulator information, public reporting or a notified significant change.

6.9 Suspension, withdrawal and reinstatement

6.9.1 The certification body suspends certification where:

a) a pass threshold is found to be failed at a surveillance, special or unannounced audit (Section 10.4.3), subject to Section 10.4.5;
b) a major nonconformity is not closed within the time allowed;
c) the platform refuses or unreasonably delays a surveillance or special audit;
d) the platform fails to notify a significant change under AC-10.4;
e) the platform misuses the mark (Section 12).

6.9.2 During suspension the platform must not use the mark, and the public register shows the platform as not certified.

6.9.3 The certification body withdraws certification where a suspension is not resolved within 90 days, where the platform has provided false or misleading evidence, or where the platform requests withdrawal.

6.9.4 A suspended certification is reinstated only after the cause is corrected and re-audited. A platform whose certification has been withdrawn must complete a new initial audit.

6.10 Notice to r8rly.org

The certification body notifies r8rly.org in writing within 5 business days of every grant, suspension, reinstatement, withdrawal, lapse or scope change. The notice contains only: the platform and service name, the certified phase(s), the status (certified or not certified) and the date of the status. r8rly.org keeps the certified phase(s) in its internal register record and publishes only the platform and service name, the status and the date (Section 11.4). The notice contains no audit findings or platform data.


7. Requirements for certification bodies

7.1 Accreditation

7.1.1 A certification body must operate in conformity with ISO/IEC 17065 and must hold, or have applied for and be actively seeking, accreditation to ISO/IEC 17065 for these criteria from an accreditation body that is a signatory to the IAF Multilateral Recognition Arrangement for product certification (for example, JAS-ANZ in Australia and New Zealand).

7.1.2 A certification body that is seeking but does not yet hold accreditation for these criteria must say so in every certification document it issues, and must give the accreditation body access to witness its audits.

7.1.3 A certification body must hold a current licence from r8rly.org to use the SHOW Certified™ mark. r8rly.org may end the licence of a certification body that does not apply these criteria.

7.2 Liability and insurance

The certification body carries its own liability and holds professional indemnity and public liability insurance adequate to the scope of its certification activities.

7.3 Impartiality

7.3.1 The certification body must identify, analyse and document risks to its impartiality for each platform client, and maintain a mechanism for safeguarding impartiality as required by ISO/IEC 17065.

7.3.2 The certification body, and any entity under common ownership or control with it, must not provide consultancy, implementation, design, classifier training, rating or moderation services to a platform it certifies, or to any entity under common control with that platform, for 24 months before the start of the audit and for the duration of the certification.

7.3.3 No person may audit, assess or decide on a platform where, in the previous 24 months, that person was employed by, contracted to or provided consultancy to the platform.

7.3.4 No part of the certification body's remuneration, or of any individual's remuneration, may depend on whether a platform is certified.

7.3.5 The certification body must not be owned or controlled by r8rly.com, by r8rly.org, or by any platform. No person acting for r8rly.org or r8rly.com may take part in an audit or certification decision.

7.4 Conflict-of-interest declarations

7.4.1 Every auditor, assessor, technical expert and decision-maker must declare in writing any interest in, or relationship with, the platform, its competitors, r8rly.org or r8rly.com: on appointment, at least once a year, and before each engagement.

7.4.2 A person with a declared conflict takes no part in the affected audit or decision. The certification body keeps a register of declarations and how each was handled, and makes it available to its accreditation body.

7.5 Competence

7.5.1 Each audit team must include, between its members:

a) a lead auditor with demonstrated competence in product or service certification auditing under ISO/IEC 17065;
b) a technical expert with demonstrated competence in content-serving, recommendation and advertising systems at scale;
c) a person competent in statistical sampling and estimation;
d) a person with competence in child safety or child development;
e) assessors meeting Section 8.4, with fluency in the languages of the sampled content.

7.5.2 The certification body must maintain records of the training, qualifications, calibration results and experience of every member of an audit team.

7.5.3 The certification body must provide assessors exposed to distressing content with welfare support, including limits on continuous exposure and access to counselling.

7.6 Data handling and privacy

7.6.1 Platform data handled during an audit must be covered by a data-processing agreement that complies with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, with the GDPR for data relating to users in the EU, and with any other privacy law applying to the data.

7.6.2 The certification body must collect only the data it needs to test these criteria. Sampling frames are limited to the fields listed in Section 8.1.1: item identifier, SHOW value, rated_by, rated_at, flags, content type, jurisdiction of upload, language and reach.

7.6.3 No individual tracking of children. The audit must not identify, track or profile any real child user. Gate, default and parent-control testing is carried out with test accounts only. Any analysis of production data relating to youth accounts uses aggregated or de-identified data.

7.6.4 Audit data must be held in a secure environment with access limited to the audit team and decision-makers. Personal information must be deleted or de-identified within 90 days of the final report, except where the certification body is required by law or by its accreditation to keep it. Audit records that contain no personal information are retained for the current and previous certification cycle.

7.6.5 The certification body must not share audit data with r8rly.org or r8rly.com, except the status notice in Section 6.10.


8. Sampling, test accounts and assessor calibration

8.1 Sampling frames

8.1.1 The certification body obtains from the platform a complete list of in-scope items for the audit window (the sampling frame), with item identifier, SHOW value, rated_by, rated_at, flags, content type, jurisdiction of upload, language and reach (impressions in the window).

8.1.2 The certification body verifies the frame's completeness by reconciling item counts against the platform's own operational totals for the window and by checking that a set of items the certification body has independently observed on the platform (at least 200) appear in the frame. The discrepancy is the larger of (a) the unexplained difference between the frame's item count and the platform's operational total, as a percentage of that total, and (b) the percentage of independently observed items missing from the frame without explanation. A discrepancy above 0.5% is a major nonconformity under AC-10.2.

8.1.3 The certification body draws all samples itself, using a random seed it does not disclose to the platform before selection.

8.2 Test accounts

8.2.1 Test accounts are created through the platform's ordinary sign-up and family-control flows, as a family would create them. The certification agreement authorises their creation. The platform is not told which accounts are test accounts until testing is complete, after which identifiers are disclosed so the platform can provide serving logs.

8.2.2 For each age band the platform offers in a jurisdiction in scope, the certification body operates at minimum:

Configuration Accounts per age band
Default ceiling 4
Parent-lowered ceiling (at least one axis lowered) 2
Parent-raised ceiling (at least one axis raised; for 16–17, one all-raises account at S2 · H4 · O3 · W6) 2

Accounts are spread across every client type in scope and across the jurisdictions in scope (at least the three with the largest youth-account volume, or all if fewer). Each parent account linked to a test youth account is also a test account. Adult test accounts are used for scam and gambling testing (Domain 4). Each single-axis raise for 16–17 (Spice to 2, OMG to 3, WTF to 6) is tested separately under AC-6.3. At surveillance, the 4 accounts per age band are split 2 default, 1 parent-lowered and 1 parent-raised (for 16–17, the all-raises account).

8.2.3 Scripted use. Each test youth account is used for at least 7 days and accumulates at least 1,000 served items, following a script that exercises every surface in scope: scrolling the feed, running a fixed list of search queries (including queries likely to surface content above the ceiling), following accounts, watching through autoplay and "up next", opening shared links and embeds, viewing profile and hashtag pages, receiving notifications and viewing ads. Scripts must include behaviour signalling interest in borderline content, to test that recommendations do not drift above the ceiling.

8.2.4 Every served item is recorded by screen capture with timestamp and matched to its item identifier and SHOW metadata.

8.2.5 The sample sizes, test-account numbers, durations and probe numbers in Sections 8 and 9 are for initial and recertification audits. At surveillance audits, the surveillance figures in Annex B apply and prevail.

8.3 Seeded items and safeguards

8.3.1 Seeded items are uploaded by certification-body test creator accounts with visibility restricted to test accounts, where the platform supports this, or otherwise identified and removed immediately after the test. Seeded items above any youth ceiling must never be made available to real users.

8.3.2 Seeded test sets must never contain child sexual abuse material or any material that is unlawful to possess or distribute. Items depicting real minors in any sexualised context are prohibited.

8.3.3 Self-harm and disordered-eating test items are drawn from material already held under the platform's safety review processes, or are staged items designed with advice from a clinician with relevant expertise. They are used only in restricted-visibility tests.

8.3.4 Where the platform supplies a test environment that runs the production classifier and serving logic, the certification body may use it for seeded flag recall testing (Domain 4) only after verifying, on at least 50 items, that the test environment produces the same flags and SHOW values as production. Gate-integrity testing (Domain 3) is always carried out in production.

8.3.5 Seeded items that contain links, including scam and gambling probes, use only inert links or links to destinations controlled by the certification body for testing. No seeded item links to a real gambling, betting or scam site, or to any live payment or credential-collection page.

8.4 Reference ratings and assessor calibration

8.4.1 Blind double rating. Each sampled item is rated by two assessors working independently. Assessors do not see the platform label, the creator rating, the classifier output, the item's reach or each other's rating. Assessors rate the item as served, applying the SHOW v2.1 level definitions and the addendum's short-form rules: the peak rule (rate the strongest moment), audio counts (lyrics, sound effects, voiceover), clips inherit the source work's rating unless re-rated by a human reviewer, and coarse language is recorded in content-warning tags, not on the four axes.

8.4.2 Adjudication. Where the two assessors do not reach exact agreement on an axis, a senior assessor who has not seen either rating rates the item, and the median of the three ratings on that axis is the reference rating. For W, the median value is taken and its band used.

8.4.3 Initial calibration. Before rating audit samples, each assessor must:

a) rate the twelve works in the SHOW v2.1 Calibration Reference Set, achieving exact agreement (W: same band) on each axis for at least 10 of the 12 works; and
b) rate the certification body's platform calibration set — at least 200 short-form platform items covering every content type, every level of each axis and every flag, with reference ratings established by adjudication — achieving exact agreement of at least 85% on each axis (W: same band) and a quadratic-weighted kappa of at least 0.80 on each axis.

8.4.4 Recalibration. Each assessor recalibrates against the platform calibration set at least every 6 months and before each audit in which they rate.

8.4.5 Drift control. At least 5% of the items in every rating batch are calibration items inserted without the assessor's knowledge. An assessor whose exact agreement on these items falls below 85% on any axis in a batch has that batch re-rated by another assessor.

8.4.6 Inter-assessor reliability. The certification body reports inter-assessor quadratic-weighted kappa per axis for each audit. If it falls below 0.75 on any axis, the certification body must investigate and recalibrate before the reference ratings for that audit are used.

8.4.7 The certification body reviews its platform calibration set at least once a year to reflect current platform content, including current coded language.

8.5 Estimation and reporting

8.5.1 Every metric is reported with its point estimate, sample size and 95% confidence interval: Wilson score intervals for proportions, and bootstrap intervals (at least 1,000 resamples) for kappa, harm-weighted error and bias.

8.5.2 Pass thresholds in these criteria apply to the point estimate, at or above the minimum sample sizes in Annex B. Where a sample falls short of the minimum, the certification body draws a top-up sample; a threshold cannot be judged on an undersized sample.

8.5.3 Label-accuracy results are reported both item-weighted (each item counts once, after weighting back to the population for any stratum oversampling) and impression-weighted (each item weighted by its reach in the audit window). Pass thresholds apply to both.


9. Audit domains and requirements

Each requirement states what is required, the evidence, the test method, the sampling, the metric, the pass threshold and the grading on failure. "Major" and "minor" are defined in Section 10. Where the grading says "major (threshold)", failure is a threshold failure under Section 10.4. The sample sizes and test figures in this section are for initial and recertification audits; at surveillance audits the surveillance figures in Annex B apply and prevail (Section 8.2.5).


Domain 1 — Content field and labelling

AC-1.1 Presence of SHOW values

AC-1.2 Field format

AC-1.3 Display and web metadata

AC-1.4 Highest credible rating

AC-1.5 Edits re-rate

AC-1.6 Clips inherit

AC-1.7 Mapping of existing labels


Domain 2 — Label accuracy

Domain 2 measures how closely the platform's SHOW labels match reference ratings. Because the harm of a label lies in under-rating, under-rating is measured separately and weighted more heavily than over-rating. Over-rating is also measured, so that blanket high rating is not rewarded.

Sample. A stratified random sample of rated in-scope items from the audit window (Annex B), stratified by:

At least half of the sample is drawn from items whose platform label is within the 16–17 default ceiling, since these are the items that can reach youth accounts. The sample must include at least 600 items whose label is within the Under 10 default ceiling and at least 600 items whose label is within the 16–17 default ceiling but outside the 10–12 default ceiling. Oversampled strata are weighted back for population estimates. Items in a language for which no calibrated assessor is available may be excluded only up to 2% of the sample, and the exclusion is reported.

AC-2.1 Exact agreement

AC-2.2 Agreement within one step

AC-2.3 Weighted kappa

AC-2.4 Harm-weighted error and bias

AC-2.5 Ceiling-crossing under-rating

AC-2.6 Stratum results


Domain 3 — Ceiling enforcement and gate integrity

AC-3.1 Above-ceiling probes not served

AC-3.2 Within-ceiling probes served

AC-3.3 Label-based leakage in live use

AC-3.4 Reference leakage in live use

AC-3.5 Ceiling changes take effect

AC-3.6 Client and jurisdiction consistency


Domain 4 — Flags

Flag gates (addendum Part 2):

Flag Default gate
self-harm-ed — self-harm or eating-disorder promotion Hidden from all youth accounts; support resources shown instead
dangerous-challenge Hidden under 18
bullying — harassment or pile-on Hidden from youth accounts and held for review
gambling Legal gambling age of the viewer's country
scam Blocked for all ages

Domain 4 measures missed flags (under-blocking) and false flags (over-blocking) for each flag, so that hiding everything is not rewarded.

AC-4.1 Detection recall on seeded positives

AC-4.2 False flags on seeded negatives

AC-4.3 Field precision

Flag Recall (AC-4.1) at least False-flag rate (AC-4.2) at most Field precision (AC-4.3) at least
self-harm-ed 95% 10% 80%
dangerous-challenge 90% 10% 80%
bullying 85% 15% 75%
gambling 95% 10% 85%
scam 95% 5% 85%

The scam false-flag ceiling is tighter because a scam flag blocks content for all ages, including adults.

AC-4.4 Field missed-flag check

AC-4.5 Timing of flags

AC-4.6 Flagged content hidden from youth accounts

AC-4.7 Support resources

AC-4.8 Gambling gates by jurisdiction

AC-4.9 Scam blocking for all ages

AC-4.10 Dangerous challenges hidden under 18

AC-4.11 Flags independent of the ceiling


Domain 5 — Youth account defaults

AC-5.1 Defaults on at account creation

AC-5.2 Changes to defaults follow the addendum

AC-5.3 Defaults survive updates and band transitions


Domain 6 — Parent controls

AC-6.1 Ceiling set by the parent

AC-6.2 Each axis adjustable at any time

AC-6.3 Raises for 16–17

AC-6.4 Documented limits

AC-6.5 The ceiling set is the ceiling enforced

AC-6.6 Visibility to the young person (observation only)


Domain 7 — Ads

AC-7.1 Ads carry SHOW values

AC-7.2 Ads respect the ceiling

AC-7.3 No profiling-based ads to youth accounts


Domain 8 — Unrated content and rollout content

AC-8.1 Unrated items within a completed phase are hidden

AC-8.2 Rollout content falls back to teen settings

AC-8.3 Rollout plan


Domain 9 — Phase 2 and Phase 3

Domain 9 applies only where the platform is certified, or seeking certification, to the phase concerned.

9A — Comments (Phase 2)

AC-9.1 Comments rated

AC-9.2 Comment label accuracy

AC-9.3 Comments above the ceiling hidden

9B — Back-rating (Phase 2)

AC-9.4 Back-rating complete or hidden

AC-9.5 Back-rating accuracy

9C — Livestreams (Phase 3)

AC-9.6 Rating declared before going live

AC-9.7 Declared rating enforced

AC-9.8 Live monitoring, age-gating and warning

AC-9.9 Livestream recordings


Domain 10 — Platform governance and records

AC-10.1 Mislabel complaints and appeals

AC-10.2 Rating records

AC-10.3 Platform reviewer competence

AC-10.4 Change notification

AC-10.5 Internal monitoring


Domain 11 — Learning Dividend reporting (optional module)

Domain 11 applies only to a platform that has opted in to the Learning Dividend. It is not a condition of SHOW Certified™. Findings are reported in a separate section of the audit report and do not affect the certification decision.

AC-11.1 Verification. Curriculum tags earn nothing until confirmed by teachers or education reviewers. Test: trace at least 50 tagged items. Threshold: no payment or algorithmic priority on any unverified tag.

AC-11.2 Pool and payments. The education pool is funded by the platform, not by profiling-based ads to minors, and payments to creators and school regions reconcile with the pool. Test: reconcile pool records and a sample of at least 50 payments. Threshold: full reconciliation.

AC-11.3 Privacy. Regional counts come from aggregated viewing data, with no individual student tracking. No regional count covering fewer than 50 viewers is reported or used for payment. Test: inspect the aggregation method and outputs. Threshold: requirement met.


10. Nonconformities and certification decisions

10.1 Grades

A pattern of related minor nonconformities that together undermine a required control is graded as a major nonconformity.

10.2 Threshold failures

A major nonconformity graded "major (threshold)" in Section 9 is a threshold failure. Threshold failures are treated under Section 10.4 and cannot be closed by a corrective-action plan alone: they are closed only by re-audit showing the threshold is met on a fresh sample.

10.3 Corrective action

Grade Correction and root-cause plan due Implementation verified
Major (threshold) 14 days By re-audit of the affected requirements on a fresh sample, at surveillance sample sizes or larger
Major (other) 14 days Within 60 days, by document review or re-test as the certification body decides
Minor 30 days At the next scheduled audit, or within 90 days if the certification body decides
Observation No response required Followed up at the next audit

Periods run from the date of the final audit report.

10.4 Decision rules

10.4.1 Initial certification and recertification. Certification is granted only when there is no open major nonconformity and every minor nonconformity has an accepted corrective-action plan. A platform below a threshold is not certified until the issues are fixed and re-audited.

10.4.2 Major (other) at surveillance. Certification continues while the nonconformity is corrected within 60 days. If it is not corrected and verified within 60 days, certification is suspended.

10.4.3 Threshold failure at surveillance, special or unannounced audit. Certification is suspended from the date of the certification decision on the audit, and reinstated only when the issues are fixed and re-audited.

10.4.4 Minor not corrected. A minor nonconformity not corrected by the next scheduled audit is raised to a major nonconformity.

10.4.5 Scope. A threshold failure in a Phase 2 or Phase 3 domain does not affect certification to the earlier phase(s) if every earlier-phase requirement is met. The certification body records the reduced scope and notifies r8rly.org under Section 6.10.


11. Audit reports, right of reply, regulators and the public register

11.1 Report structure

The audit report contains:

  1. Platform, service, scope statement summary, certified or requested phase(s), client types and jurisdictions.
  2. Audit team, with confirmation of impartiality and conflict-of-interest declarations.
  3. Audit dates, audit window and any limitation on scope or access.
  4. Methods: sampling frames and their verification, sample designs and sizes, test-account configurations, seeded-item safeguards, assessor calibration results and inter-assessor reliability.
  5. Results for every requirement tested: metric, point estimate, 95% confidence interval, sample size, pass threshold, and pass or fail.
  6. Stratum results (content type, jurisdiction, reach tier, rater layer, client type, surface).
  7. Nonconformities and observations, each with grade, requirement reference and evidence.
  8. The platform's reply (Section 11.2), reproduced in full.
  9. Conclusion and recommendation to the certification decision-maker.
  10. Learning Dividend findings, in a separate section, where Domain 11 applies.

11.2 Right of reply

The certification body gives the platform a preliminary report. The platform has 15 business days to reply. The certification body corrects factual errors the platform demonstrates, may change a finding only on evidence, and reproduces the platform's reply in full in the final report.

11.3 Delivery

The certification body delivers the final report to the platform and to the relevant regulator, as the certification agreement provides. The report is not given to r8rly.org or r8rly.com.

11.4 Public register

r8rly.org keeps a public register built from certification bodies' notices (Section 6.10). The register shows certification status only — the platform and service name, certified or not certified, and the date — released under the platform's contractual consent. It does not show audit findings, metrics or nonconformities.


12. Use of the SHOW Certified™ mark

12.1 Only a platform holding current certification from an independent certification body licensed by r8rly.org to use the mark may display SHOW Certified™.

12.2 The mark may be used only for the certified service and, wherever it appears, must be accompanied by the certified phase(s), for example "SHOW Certified™ — Phase 1".

12.3 The mark must be reproduced as supplied by r8rly.org, without alteration.

12.4 The platform must not use the mark, or describe its certification, in a way that:

a) states or implies that content on the platform is "safe" or approved;
b) states or implies that r8rly.org or r8rly.com certified, audited or endorses the platform;
c) extends to services, client types or jurisdictions outside the certified scope;
d) appears on individual content items.

12.5 On suspension or withdrawal, the platform must stop all new use of the mark immediately, remove it from digital surfaces within 7 days, and remove it from other materials within 30 days.

12.6 The certification body monitors use of the mark by its certified clients and treats misuse under Section 6.9.

12.7 SHOW Certified™ and SHOW Standard™ are marks of r8rly.org. The SHOW Standard itself is free to use under CC BY-SA 4.0; no certification is needed to use SHOW labels, flags or ceilings.


13. Changes to these criteria

13.1 r8rly.org publishes every change to these criteria for public comment before it takes effect. The comment period is at least 60 days for a change that adds or tightens a requirement or threshold, and at least 30 days for any other change.

13.2 An advisory panel of parents, educators and child-safety specialists will be formed to review changes to these criteria before they take effect. Once formed, the panel reviews each change and its members declare their interests before each review. The panel advises; r8rly.org remains the governing body for the standard.

13.3 r8rly.org publishes its response to the comments received with each final change.

13.4 Transition. A change that adds or tightens a requirement or threshold takes effect no earlier than 6 months after the final change is published. Certification bodies apply it from the first audit that begins after the effective date. Certifications granted under the earlier criteria remain valid until that audit.

13.5 Changes to the r8rly.org jurisdiction table are not changes to these criteria. Platforms implement them under AC-4.8.

13.6 These criteria do not change the SHOW Standard v2.1, its axes, levels, WTF bands or the ceilings in the addendum.


Annex A — Audit checklist summary

Ref Requirement Phase Pass threshold On failure
AC-1.1 SHOW value present 1 ≥ 99.5% items; ≥ 99.5% ads Major (threshold)
AC-1.2 Field format valid 1 ≥ 99.5% Major (threshold)
AC-1.3 Inline format and web meta field 1 ≥ 99% Minor (major if meta absent)
AC-1.4 Highest credible rating wins 1 100% Major
AC-1.5 Edits re-rate 1 100% Major
AC-1.6 Clips inherit 1 ≥ 95% Minor
AC-1.7 Mapping matches published; accurate 1 Identical; Domain 2 thresholds Major (threshold)
AC-2.1 Exact agreement per axis (W: band) 1 ≥ 80% Major (threshold)
AC-2.2 Within one step per axis 1 ≥ 97% Major (threshold)
AC-2.3 Weighted kappa per axis 1 ≥ 0.75 Major (threshold)
AC-2.4 Harm-weighted error; bias 1 HWE ≤ 0.50; bias ≥ −0.10 Major (threshold)
AC-2.5 Ceiling-crossing under-rating 1 ≤ 1.0% per ceiling; severe ≤ 0.2% Major (threshold)
AC-2.6 Stratum agreement 1 ≥ 70% per stratum; mapped, ads and back-rated strata meet all Domain 2 thresholds Minor (major (threshold) for mapped, ads, back-rated strata)
AC-3.1 Above-ceiling probes not served (labels confirmed in logs) 1 Zero Major (threshold)
AC-3.2 Within-ceiling probes served 1 ≥ 95% Major (threshold)
AC-3.3 Label-based leakage in live use 1 ≤ 0.05%; zero-tolerance instances zero Major (threshold); minor within tolerance
AC-3.4 Reference leakage in live use 1 ≤ 1.0% per band Major (threshold)
AC-3.5 Ceiling changes enforced (10 per band) 1 Lowered ≤ 15 min (all); raised ≤ 15 min (90%) Major / minor
AC-3.6 Consistent across clients and jurisdictions 1 AC-3.1, AC-3.2 and AC-3.3 zero-tolerance met for each; rates pooled Major (threshold)
AC-4.1 Flag recall (seeded) 1 Per flag table Major (threshold)
AC-4.2 False-flag rate (seeded) 1 Per flag table Major (threshold)
AC-4.3 Field precision 1 Per flag table Major (threshold)
AC-4.4 Field missed flags 1 Self-harm-ed, scam: at most one miss each (random); two or more fails (surveillance: none, or one after extending to 1,000) Major (threshold) / minor
AC-4.5 Timing of flags 1 ≥ 99% before youth availability (scam: any account); bullying ≤ 60 min (95%) Major (threshold)
AC-4.6 Flagged probes hidden from youth (flags confirmed in logs) 1 Zero Major (threshold)
AC-4.7 Support resources shown 1 ≥ 95% Major (threshold)
AC-4.8 Gambling gates by jurisdiction (incl. jurisdictions not in table) 1 Match or stricter; zero below-age Major (threshold)
AC-4.9 Scam blocked for all ages 1 Zero Major (threshold)
AC-4.10 Dangerous challenges hidden under 18 1 Zero Major (threshold)
AC-4.11 Flags independent of ceiling 1 — Major
AC-5.1 Youth defaults on (default ceiling per 4.8 or documented lower) 1 100% Major (threshold)
AC-5.2 Changes to defaults need parent 1 None without parent Major (threshold)
AC-5.3 Defaults survive updates and transitions 1 No weakening Major
AC-6.1 Ceiling set by parent 1 Met Major
AC-6.2 Each axis adjustable at any time, subject to AC-6.4 limits 1 Met Major
AC-6.3 16–17 raises available 1 Met Major
AC-6.4 Limits documented 1 Met Minor
AC-6.5 Ceiling set is ceiling enforced 1 Match in every case Major
AC-6.6 Ceiling visible to young person 1 Good practice Observation only
AC-7.1 Ads carry SHOW; ad accuracy 1 ≥ 99.5%; Domain 2 thresholds Major (threshold)
AC-7.2 Ads respect ceiling 1 Zero Major (threshold)
AC-7.3 No profiling-based ads to youth 1 Zero Major (threshold)
AC-8.1 Unrated in completed phase hidden 1 Zero probes; ≤ 0.05% in use Major (threshold); minor within tolerance
AC-8.2 Rollout content falls back to teen settings 1 100% Major (threshold)
AC-8.3 Rollout plan 1 Documented Observation
AC-9.1 Comments rated 2 ≥ 99.0% Major (threshold)
AC-9.2 Comment label accuracy 2 Domain 2 thresholds Major (threshold)
AC-9.3 Above-ceiling comments hidden 2 Zero; ≥ 95% within-ceiling visible Major (threshold)
AC-9.4 Back-rating complete or hidden 2 ≥ 99.5% rated; ≤ 0.05% unrated served Major (threshold)
AC-9.5 Back-rating accuracy 2 Domain 2 thresholds Major (threshold)
AC-9.6 Rating declared before live 3 100% Major (threshold)
AC-9.7 Declared rating enforced 3 Zero; ≥ 95% within-ceiling reachable Major (threshold)
AC-9.8 Live age-gate with warning, no ejection 3 ≤ 60 s (90%), ≤ 180 s (all); warning 100%; no ejection 100% Major (threshold)
AC-9.9 Recordings rated at peak 3 ≥ 95% Minor
AC-10.1 Mislabel disputes and appeals 1 ≥ 90% in 7 days; ≥ 90% youth-ceiling disputes in 72 h Minor (major if no route)
AC-10.2 Rating records and frames 1 Complete; ≤ 0.5% discrepancy Major
AC-10.3 Platform reviewer competence 1 AC-2.6 for reviewer stratum (≥ 150 items) Minor
AC-10.4 Change notification 1 All notified Major
AC-10.5 Internal monitoring 1 In place and acted on Minor
AC-11.1–11.3 Learning Dividend (optional) Opt-in As stated Reported separately; no effect on certification

Annex B — Minimum sample sizes

Sample Initial and recertification Surveillance Notes
Presence and format (AC-1.1, AC-1.2) 2,400 items + 600 ads 1,200 items + 300 ads Worst case ±2 percentage points at 95% confidence (initial); at the 99.5% threshold, about ±0.3 points for 2,400 items and ±0.6 for 600 ads (surveillance ±0.4 and ±0.8)
Label accuracy (Domain 2) 3,000 items 1,500 items ≥ 50% within 16–17 default ceiling; ≥ 600 (surveillance 300) within Under 10 ceiling; ≥ 600 (300) within 16–17 but outside 10–12 ceiling; ≥ 300 (150) ads; ≥ 400 (200) mapped-label items where mapping used
Flag recall (AC-4.1) 200 positives per flag 100 per flag ≥ 25% coded language
Flag false-flag (AC-4.2) 200 negatives per flag (≥ 100 hard) 100 (≥ 50 hard)
Field precision (AC-4.3) 200 flagged items per flag 100 per flag Or all if fewer
Field missed flags (AC-4.4) 1,000 enriched + 1,000 random 500 + 500
Test accounts (Domain 3) 8 per age band offered (Section 8.2.2) 4 per age band offered (for 16–17, including the all-raises account) Spread across clients and jurisdictions
Scripted use per account 7 days, 1,000 served items 5 days, 600 served items
Above-ceiling probes 40 per configuration 20 per configuration Every axis tested singly
Within-ceiling probes 20 per configuration 10 per configuration
Reference leakage (AC-3.4) 400 served items per age band 200 per age band
Ceiling changes (AC-3.5) 10 per age band (5 lowering, 5 raising) 6 per age band (3 lowering, 3 raising)
Unrated probes (AC-8.1, AC-8.2) 50 each 25 each AC-8.1: limitation procedure if fewer available
Reviewer stratum (AC-10.3) 150 100 Within the Domain 2 sample
Comments (AC-9.1, AC-9.2) 2,400 presence; 1,000 accuracy 1,200; 500 Phase 2 only
Back-rated items (AC-9.5) 600 300 Phase 2 only
Livestream trials (AC-9.6, AC-9.8) 30 each 15 each Phase 3 only
Assessor gold items 5% of each rating batch 5% Section 8.4.5

Where a threshold is judged at surveillance on a smaller sample and the 95% confidence interval of the point estimate includes the threshold, the certification body extends the sample to the initial-audit size before deciding.


r8rly.org · Governing body for the SHOW Standard · The SHOW Standard is free and open under CC BY-SA 4.0 · SHOW Certified™ is a mark of r8rly.org